Caffè Umbria launches new store in Chicago – expands Italian coffee roasting tradition!
The Caffè Umbria coffee-roasting tradition opens in Chicago
Article published by l’Italo Americano on August 28, 20015 by Lina de la Torre: http://www.italoamericano.org/story/2015-8-28/caff%C3%A8-umbria
The Caffè Umbria coffee-roasting tradition is coming to Chicago. Take one step into any Caffè Umbria café and you’ll know that you have tapped into the true Italian coffee experience, a blend of fine roasted coffee and Italian family tradition. Very soon, you’ll find a Caffè Umbria at 346 N. Clark St. in Chicago’s River North district, the company’s first store outside the Pacific Northwest.
This new foray builds on a strong foundation of coffee roasting that traces its roots to Perugia, Italy. The original “spinta” (spark) that motivated Emanuele Bizzarri’s grandfather, Ornelllo, to open a coffee roasting business right after World War 2 was a connection with an uncle who was a coffee roaster. The thread of Ornello’s original coffee roasting enterprise continues today with Emanuele and his partners.
A key factor that distinguishes the Italian style of coffee roasting is the artisan approach that involves the use of a distinctive blend of coffees. By adjusting the formula of the roast to fit the variations across the different beans included in the blend, a higher level of consistency can be achieved over time. In Italy, these unique blends are highly prized and kept as closely guarded secrets.
Read full article: http://www.italoamericano.org/story/2015-8-28/caff%C3%A8-umbria