Turin hosts a flashy new bank concept that includes a tourist information point

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When I was in Turin recently, I went into the Superflash store and found it very welcoming. I met Giuseppe, who was very helpful in showing me around and giving me some interesting background about the concept.

The Superfash store is actually a new branch of the Intesa Sanpaolo bank which aims to spread a new concept of banking that is especially attuned to a younger audience, combining the typical bank products with other services like a limited-time internet access point, art exhibitions or concerts.

The Superflash space is equipped with the latest technology, external LED screens, and an internal video wall for continuous communication to accommodate concerts, sporting events, and other cultural events.

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The store is strategically located from a tourist perspective at Via Garibaldi 45A. With that in mind, Intesa Sanpaolo bank and Turismo Torino e Provincia (the Tourism Authority of Turin) recently announced an agreement to host a temporary merchandise and information point for Turismo Torino e Provincia at the Superflash store which includes the participation of a qualified multi-lingual staff member to help provide tourist information.

The information point aims to help meet the needs for tourist information as well as providing products and services designed with the needs of tourists in mind. The exclusive merchandise line for Turismo Torino e Provincia features items such as visor hats, water bottles, glasses, t-shirts and shopping bags.

Ci sentiamo presto, Lina

rc: miim-blog-20141031-501

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