“Mixing craftsmanship and industry” by Nicola Antonucci

I had an opportunity recently to interview Nicola Antonucci, the co-author of the book “New Made in Italy: Come usciremo dalla crisi” http://goo.gl/iYGLqi

We are publishing the Q&A from the interview in a series of articles…stay tuned for the next article…Lina

Q: What are the principles behind this new approach?


To understand the underpinnings of this approach, it helps to first relate a couple of theoretical concepts that inform our thinking on this topic.  Borrowing from the mathematical concept of fractals, we learn that things are not simply ‘in’ or ‘out’; there is complexity to the interrelationships.  We also borrow from a common principle in game theory, namely that a winning strategy is actually a mix of strategies rather than a single one. If you bring those two ideas together, the “New” paradigm that we are suggesting allows us to address the issue of deflation by combining craftsmanship and industry.  Furthermore, for centuries science has been neglected in Italy, one could even say it is currently jeopardized, so the challenge is to find a way of also combining art (part of Italy’s DNA) with scientific knowledge, as well as creativity and imagination with methodological and industrial approaches.  In order to be competitive with technology, we need to revive scientific thinking, but with an “Italian mix”.

Even if Italy has craftsmanship in her DNA, Italy can’t survive with just traditional craftsmanship, so we have to apply the concepts of fractals and game theory to come up with a creative way to combine that inherent craftsmanship with an industrial approach.  The challenge is to mix these two things that appear to be opposite while still retaining a truly Italian approach.
This new approach is needed because we have to respond to the crisis of deflation.  This crisis creates an opportunity for change.  In Italy we have a strong tradition of craftsmanship, art, and creativity but we need to learn more about the opposing concepts.   That knowledge might best be brought about by trading with other cultures.


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