“Mixing craftsmanship and industry” by Nicola Antonucci
We are publishing the Q&A from the interview in a series of articles…stay tuned for the next article…Lina
Q: What are the principles behind this new approach?
To understand the underpinnings of this approach, it helps to first relate a couple of theoretical concepts that inform our thinking on this topic. Borrowing from the mathematical concept of fractals, we learn that things are not simply ‘in’ or ‘out’; there is complexity to the interrelationships. We also borrow from a common principle in game theory, namely that a winning strategy is actually a mix of strategies rather than a single one. If you bring those two ideas together, the “New” paradigm that we are suggesting allows us to address the issue of deflation by combining craftsmanship and industry. Furthermore, for centuries science has been neglected in Italy, one could even say it is currently jeopardized, so the challenge is to find a way of also combining art (part of Italy’s DNA) with scientific knowledge, as well as creativity and imagination with methodological and industrial approaches. In order to be competitive with technology, we need to revive scientific thinking, but with an “Italian mix”.