The New Made in Italy: Nicola Antonucci’s perspective

Nicola Antonucci and Paolo Gila
Nicola Antonucci and Paolo Gila

I had an opportunity recently to interview Nicola Antonucci, the co-author of the book “New Made in Italy: Come usciremo dalla crisi

The authors are Paolo Gila, Journalist and writer who has published more than ten books relating to Finance and Economics (among which includes “Inventarsi un’impresa” – Edizioni de Il Sole 24 Ore Libri, “I signori del rating” and “Capitalesimo” – Bollati Boringhieri) and Nicola Antonucci, who is an independent financial coach, multinational manager, the author of two books and founder of

We are thrilled to have the opportunity to do this interview to help get the word out about this fascinating book. In fact, there is so much interesting information that we learned during the interview, that we thought we would publish the Q&A as a series of articles over the next week or so. This is the first of the series!

Q: What is the book about?
This is not a book about economics and finance; of course it is based on those concepts since that is the basis for analyzing the situation. But, we aim at getting to the more important goal of sustainable happiness through this strange, traumatic, and dramatic deflation scenario. It is really the marriage of the opportunity created by the deflation scenario with the new approach we present in the book that we believe can bring about that sustainable happiness.

Q: What is so “New” about the “New Made in Italy”?
What is needed is a new approach, one that will effectively mix art with science, creativity and imagination with methodology, and craftsmanship with industry.

Stay tuned for the Q&A series …

Ci sentiamo presto, Lina

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