Italian Fashion: Giuseppe D’Urso – an innovative force in High Fashion


Giuseppe D’Urso opened his first atelier in Genoa in 1991 and has never looked back since then, constantly looking for new challenges.

The opening of a studio in Florence at Vigna Nuova was a move calculated by Giuseppe D’ Urso to stay in vibrant contact with the invigorating and extremely challenging environment there; it ultimately influenced his focus on creating designs that complement the feminine figure.

He has been recognized with several awards and honorable mentions, including the most recent 1st place at the “Citta dei Sassi” competition for fashion in film where his design was inspired by Audrey Hepburn.


Perhaps Giuseppe himself expresses best his motivation to keep innovating. D’Urso believes that High Fashion is never finished but is rather an ongoing stylistic and technological investigation ( “D’Urso ritiene che l’Alta moda non sia mai un’esperienza conclusa ma che sia piuttosto una ricerca continua, stilistica e tecnologica.”)

Ci sentiamo presto, Lina

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