Artistic #Photography, Italy and Washington State, a comparison by Lorenzo Perego

Winter snow on Anterselva Antholz lake, Alto Adige Südtirol, Italy. Work by Lorenzo Perego for Visionitaliane
Winter snow on Anterselva Antholz lake, Alto Adige Südtirol, Italy. Work by Lorenzo Perego for Visionitaliane

When I started my career as a professional photographer back in Italy most of my revenue came from ceremony and commercial photography. From marriages to commercial catalogs seemed to be, if not the only, for sure the best way to get some business with a camera in my hands. “Artistic photos”, defined as those created for the pure pleasure of capturing an image that expressed my own values, remained more of a pastime for me than a potential source of income.

After moving to the States I found myself confronted with a market already “saturated” as far as commercial and ceremony photography went. Around me were a lot of previously well-established photographers. Coming in as an outsider did not present many opportunities. So, looking around, I started to notice more and more businesses that would instead welcome new artists.

Winter Sunset on the Stillaguamish river near Verlot, WA. Work by Lorenzo Perego for Visionitaliane
Winter Sunset on the Stillaguamish river near Verlot, WA. Work by Lorenzo Perego for Visionitaliane

Having a huge portfolio of images from Italy and Europe, and having expanded it here in the States, I had a rich and very different selection to offer to the multitude of little galleries that dot the cityscape of most western Washington cities. In contrast to galleries in Italy, which tend to be aseptic half-empty spaces with a few incredibly expensive pieces, I found small shops full of color, life, and the most eclectic selection of art, from paintings, to jewelry, to photography and some unique things that do not fit into any of these categories. Around those revolve a network of local artisans and artists of the most varied trades.

With new confidence in not only my technical abilities, but also my creativity, I started to produce and sell artistic prints through various local galleries and my online shop, which is showing increasing success. Even if in these hard economic times people are almost forced to just spend on basics like food, luckily there still seems to be some room for food for our souls, for Art in our lives.

Lorenzo Perego at Visioni Italiane (http://www.etsy.com/shop/visionitaliane)

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