Italian business: #wine enters the viewfinder of Benetton

Ponzano Veneto: Villa Minelli from Wikimedia commons as part of the Italian wikipedia project
Ponzano Veneto: Villa Minelli from Wikimedia commons contributed as part of the Italian Wikipedia project

I read a very interesting article recently about the latest venture of Luciano Benetton.

What follows is my English translation of the introduction to the article from IlSole24 in Italian:

Passion for wine: at the age of 78 Luciano Benetton has become a winemaker. A year ago he transferred the reins of the United Colors to his son Alexander, and the founder is now back in the saddle with a start-up that does valuations of the "forgotten" vineyards along with launching a line of wines called simply: Bianco, Rosso and Malvasia. These are three simple and clear names for wines that will begin to be marketed widely in wine shops and restaurants starting in September. Guess what the name of the winery is? Villa Minelli, named after one of the headquarters of Benetton in Ponzano. Benetton indicated during the official announcement that: "The French refer to the chateau whereas I refer to our towns" ( «I francesi fanno riferimento allo chateau – ha sostenuto Benetton, durante la presentazione ufficiale – io alle nostre Ville») . He was referring to the three offices, located in the municipalities of Ponzano and Villorba.

The three wines
The Villa Minelli Bianco is made from Chardonnay and Pinot Gris grapes. The Rosso is made from Merlot, Cabernet Sauvignon, Carmenère and Shiraz, while the Malvasia will be made from grapes of the Spanish varietal of the same name, making it ideal for pairing with cod or spicy and herbed cheeses.

To read the full article in Italian:

Ci sentiamo presto, Lina

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